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Lessons from the Twinkie

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[originally published in KCN, August 2013] Twinkies are now back on supermarket shelves, and their new owner (who also owns Pabst Blue Ribbon beer) is banking that you’ll come flocking back to stock up on the iconic snack food.  And while I’m sure the new company will reap a return on their investment, my vantage point […]

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